By invitation Only
Millions of families tune in to The Balancing Act every weekday morning looking for stories, expertise, and voices they can trust. This is a stage that has earned that trust over two decades, and we are thoughtful about who stands on it. If you have something worth bringing to our audience, we invite you to share your story.
25 Seasons · Lifetime Network
Why The Balancing Act
The Balancing Act is dedicated to delivering trusted, educational content that empowers our audience to make better decisions for themselves, their families, and their future.
We protect the trust our audience has placed in us by thoughtfully selecting the organizations, experts, and stories we feature. Every partner is chosen because they align with our editorial standards and commitment to educating viewers.
Featured partners collaborate with our award-winning production team and trusted hosts, Mario and Courtney Lopez, to create authentice stories that educate, inform, and inspire.
Through nationally distributed televesion and integrated media, partners have the opportunity to build awareness and share their expertise within a trusted editorial environment.
If your organization shares our commitment to education-driven storytelling, we'd love to start the conversation.
25+
Seasons on Air
5,000+
Stories Told
How It Works
01
Tell us who you are, what you do, and why it matters. The more specific you are about what makes your story unique, the stronger your application.
02
Our editorial team evaluates every submission for relevance, authenticity, and alignment with our audience. We're looking for stories our viewers will genuinely connect with.
03
Selected features are produced at BrandStar Studios in Hollywood, Florida, and air on Lifetime Network weekday mornings, reaching viewers nationwide.
Who We Feature
Innovative products that solve real problems for real people — especially in health, wellness, beauty, home, and family.
Practitioners, researchers, and brands advancing how women take care of themselves and their families.
Nonprofits, foundations, and mission-driven companies with stories that inspire and educate our audience.
Authors, advocates, and industry experts with a credible perspective and a message that resonates with everyday life.
Apply to Be Featured
Complete the application below. Be specific, be honest, and tell us why your story belongs on The Balancing Act.
Reviewed in 10 Business Days
100% Confidential
No Obligation
