By Application Only
Millions of families tune in to The Balancing Act every weekday morning looking for stories, expertise, and voices they can trust. This is a stage that has earned that trust over two decades, and we are thoughtful about who stands on it. If you have something worth bringing to our audience, we invite you to share your story.
25 Seasons · Lifetime Network · Millions of Viewers Weekly
Why The Balancing Act
The Balancing Act is dedicated to delivering trusted, educational content that empowers our audience to make better decisions for themselves, their families, and their future.
To maintain the integrity of our programming and the trust of our viewers, we collaborate exclusively with a carefully curated group of brands selected by invitation only.
We seek organizations with a distinctive value proposition, category leadership, and a strong commitment to educating consumers through authentic storytelling and expert-driven insights.
Our platform is designed for brands that do more than promote products — brands that inform, inspire, and provide meaningful solutions that positively impact everyday life.
As part of our collaborative process, featured partners work alongside our award-winning production team and trusted hosts, Mario & Courtney Lopez, to help craft engaging, educational stories that resonate with audiences nationwide.
Through nationally distributed television programming and integrated media exposure, featured partners have the opportunity to build credibility, elevate awareness, and engage consumers in a highly trusted environment.
If your company aligns with our mission of education-driven storytelling and consumer empowerment, we invite you to start the conversation.
25+
Seasons on Air
1M+
Weekly Viewers
5,000+
Stories Told
How It Works
01
Tell us who you are, what you do, and why it matters. The more specific you are about what makes your story unique, the stronger your application.
02
Our editorial team evaluates every submission for relevance, authenticity, and alignment with our audience. We're looking for stories our viewers will genuinely connect with.
03
Selected features are produced at BrandStar Studios in Hollywood, Florida, and air on Lifetime Network weekday mornings, reaching viewers nationwide.
Who We Feature
Innovative products that solve real problems for real people — especially in health, wellness, beauty, home, and family.
Practitioners, researchers, and brands advancing how women take care of themselves and their families.
Nonprofits, foundations, and mission-driven companies with stories that inspire and educate our audience.
Authors, advocates, and industry experts with a credible perspective and a message that resonates with everyday life.
Apply to Be Featured
Complete the application below. Be specific, be honest, and tell us why your story belongs on The Balancing Act.
Reviewed in 10 Business Days
100% Confidential
No Obligation
