When purchasing new clothes, checking the label is a great place to start. It's essentially a brand's promise to you, the buyer. Choosing natural fibers over synthetic fibers can make a huge difference in protecting our land, waterways, and ocean against pollution. wool& is a clothing brand that focuses on using Merino wool, which is soft, cooling, and wicking in the summer, can be worn every day, and can be machine washed. wool& Customer Experience & Community Manager Rebecca Eby talk more about how their clothes last longer and are better for the environment. For the last 50 years, more than 5 billion wool and wool care products have been Woolmark-certified, guaranteeing durability, performance and quality.