Family Matters

The Adventure of the Ride: Women and Powersports

Women are looking for new ways to experience the outdoors — and Polaris is making outdoor experiences more accessible by breaking down barriers and.

As the global leader in powersports, Polaris connects people to the outdoors in multiple ways, whether traveling on snow, dirt, sand, water, or asphalt. With over 30 brands, Polaris products and services fuel the passion of recreational riders, workers, and outdoor enthusiasts around the world. The Balancing Act is on location with Pam Kermisch, Chief Customer Engagement & Growth Officer, who explains why and how more women are participating in powersports. Host Olga Villaverde experiences the thrill of the ride herself, learning powersports can be safe, easy, and fun for everyone — whether new or experienced.

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