When you're limited to 140 characters, you have to be selective about what you say. Here are ten pointers to ensure you're making the most of your Twitter account: Be careful. You don't have to follow everyone, or allow everyone you asks to follow you. Make sure that the accounts are not inappropriate or spam. Be independent. Just because someone follows you, doesn't mean you have to follow them back. Be relevant. If you're following an industry expert or celebrity, don't contribute to the clutter. Only tweet to them if it is pertinent. Be selective. No one cares that you just ate a banana for breakfast. When you're deciding what and what not to post, remember that this isn't your diary. Be level headed. Don't let your emotions get the best of you. If something upsets you, walk away and address the issue at a later time. Once your words are on Twitter, there's no taking them back. Be social. Don't limit yourself to your close group of friends. Twitter is about networking, so expand you
