For the last 50 years, AvMed has provided Florida-based health insurance plans for employers, individuals, and families, as well as for Medicare participants. It started in 1969, when AvMed began in South Florida as Aviation Medicine to serve the growing airline industry with pilot physicals. Today, with offices in every major metropolitan area of the state, AvMed aims to inspire its membership of more than 290,000 Floridians to celebrate an active lifestyle and "Embrace better health®." AvMed aims to inspire its members to celebrate and live active lives . They offer health care plans, online tools, value added services, and solutions to deliver better service, quality, affordability, and health. Plus, their WELLFluent Living® Program provides tools, support, and information to help members achieve everything from quitting smoking, to accessing fitness programs, and receiving discounts on alternative medicine practices. As one of Florida's oldest and largest not-for-profit health plan