Coloring your hair at home can often be intimidating, but Better Natured offers professional color that is easy and affordable. Celebrity hair stylist Marcus Francis takes us through a transformation, explaining what sets Better Natured formula apart. Their hair color ranges between 87-92% naturally-derived* ingredients and are professionally developed permanent hair color formulas with coconut oil and a signature triple plant-milk blend of Tahitian palm milk, coconut milk, and orchid milk. It's formulated to be gentle on your hair and scalp, is vegan and cruelty free, and 90% of women who tried it agree that their hair feels dramatically conditioned after coloring.