Tire Care Tips for Women

Where the rubber meets the road, Pirelli wants your family to be safe.

Guess what, ladies? Tires aren’t just a guy thing – actually well over half of all tire purchases are made by women. So ladies, if you don’t know how to check your tire pressure or assess tread wear, you need a tire safety education. Pirelli Tire has been a world leader for more than 140 years. Its iconic history is known worldwide, and Formula One drivers, the most skilled in the world, trust Pirelli’s peerless reputation.

Today, as a supplier to top brands like Audi, BMW, Ferrari and Mercedes, Pirelli is also recognized for its environmentally friendly practices and “green performance” fuel efficiency tire design initiatives. Its commitment to sustainability and safety represents its commitment to you.

In recognition of National Tire Safety Week May 24-30, Pirelli asks you to “Be Tire Smart – Play Your Part.” Watch as Maureen Kline, Director of Public Affairs and Sustainability for Pirelli Tire North America, explains how.

Tire Safety Tips
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The Balancing Act® Talks Tire Safety Tips for Women

FOR IMMEDIATE RELEASE

Media Contact:
O2 Media
Pamela@o2mediainc.com
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The Balancing Act® Talks Tire Safety Tips for Women, Managing IBS

Pirelli Tires Take Center Stage on April 1st Show at 7:30 a.m. on Lifetime

(POMPANO BEACH, Fla. – PR LOG – March 31, 2015) Award-winning morning show The Balancing Act® will feature tire care tips for women with one of the “raciest” names in tires, plus helpful information on managing intestinal disorders with naturally protein sourced prescription medical food on Wednesday, April 1, 2015 at 7:30 a.m. (ET/PT) on Lifetime®. Tune in as The Balancing Act hosts help jump start the day with lively conversations, and trusted information to empower a woman’s life.

The encore presentation of this episode will air on Wednesday, April 8th. Don’t miss these featured segments taking center stage on The Balancing Act:

Learn How to Hit the Road, Safely – with Pirelli Tire
Well over half of all tire purchases are made by women, however many of us know very little about tire care. So if you don’t know how to check your tire pressure or assess tread wear, you need some tire safety education. Pirelli Tire has been an historic, iconic leader for more than 140 years. Formula One drivers — the most skilled in the world — trust Pirelli’s peerless reputation. Today, as a supplier to top brands like Audi, BMW, Ferrari and Mercedes, Pirelli is also recognized for its environmentally friendly practices and “green performance” fuel efficiency tire design initiatives. Its commitment to sustainability and safety represents its commitment to you. In recognition of National Tire Safety Week May 24-30, Pirelli asks you to “Be Tire Smart – Play Your Part.” Watch as Maureen Kline, Director of Public Affairs and Sustainability for Pirelli Tire North America, explains how by teaching us some tire etiquette. For more information, please go to: http://www.pirelli.com/tires/en-us/index

– Managing Intestinal Disorders, Naturally with – with Entera Health

If you or someone you love is one of 40-million people in the U.S. suffering from Irritable Bowel Syndrome (IBS), you will want to tune in for this informative health segment featuring interviews with Board Certified Gastroenterologist and Expert in Functional Bowel Disease Christine Frissora, MD and Medical Scientist Victoria Jaison, Ph.D. Irritable bowel syndrome (IBS) is a complex and commonly diagnosed gastrointestinal (GI) disorder characterized by recurrent abdominal pain or discomfort associated with altered bowel habits that negatively affect patients’ daily activities and quality of life. Learn about the causes, symptoms, and prevalence and current management therapies of IBS. To learn more, please visit: http://bit.ly/ManagingIntestinalDisorders

About The Balancing Act®

Entering its 7th season, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple – to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings Monday through Friday at 7:30 am (ET/PT) on Lifetime television. For additional information or to view a segment visit: http://www.thebalancingact.com

For more information regarding O2 Media, Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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  • Stephen

    Whoa this is awesome

  • Stephen

    I love THIS!!!!