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Balancing Act Sweepstakes


My... 'Shopping' is 'Shaping' Up Around Here!

Release: 2010-09-14

O2 Media’s Hit Morning TV Show “The Balancing Act” Welcomes Mercedes De Luca from MyShape® to the Program!

(Pompano Beach, FL – September 2010) Women are like snowflakes – no two are exactly alike. Even though this may be true, most women do share the common desire to find fashionable clothing that fits. Every woman has certain physical characteristics they wish to hide, and others they don’t mind flaunting, but usually it is nearly impossible to find the right styles for the task. Tune in to The Balancing Act September 17th at 7:00 am (ET/PT) on Lifetime Television to hear Mercedes De Luca from MyShape® talk about a new concept that is helping women everywhere find the right fit for their figure.

MyShape® has introduced the idea that women are unique and can’t necessarily conform to a numbered size due to the natural intricacies of their body. They have created a customized shopping experience called Personal Shop™ that allows women to access their own online store containing clothes and accessories specific to their body type.

Setting up a Personal Shop™ starts with 11 key measurements. “We provide you with a measuring tape and an animated video to make the process quick and easy,” De Luca says. “Once you’ve entered your sizes, the system instantly fills your Personal Shop™ with clothing that fits your shape and style. The Balancing Act is a great opportunity to show viewers how simple it is to gain confidence by enhancing your body shape.”

Creating your own Personal Shop™ is free and will work for any woman, from petite to full-figured. Measurements can be updated any time, and new fashions are automatically added to your shop whenever they become available.

“Having Mercedes De Luca from MyShape® on ‘The Balancing Act’ has brought yet another great solution to women, one that will have a real impact, and help them balance their lives. This is the essence of solutions-based programming, and we are proud that we could bring this innovative technology to our viewers” says Doug Campbell, Founder and Executive VP of Programming for The Balancing Act.

For more information go to www.myshape.com.

About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit www.TheBalancingAct.com. For the show’s newsletter go to www.thebalancingact.com/join.php. For more details about The Balancing Act, LLC please visit parent company O2 Media Inc. at www.o2mediainc.com. For Media-Marketing Relations, contact Limor Windt, limor@o2mediainc.com, (954) 691-1102.

Follow The Balancing Act on http://www.facebook.com/TheBalancingActFans, http://twitter.com/BalancingActTV, and http://www.youtube.com/thebalancingact.


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