The Balancing Act

MODA By Sofia Talks Stylish Fitness Apparel On "The Balancing Act"

Press Release
Published: July 30, 2012
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MODA Guides Makeover Woman on "A Life of Health and Wellness Makeover"? Series on Lifetime TV

MODA Guides Makeover Woman on "A Life of Health and Wellness Makeover"? Series on Lifetime TV

(Pompano Beach, FL - July 27, 2012) MODA by Sofia, a line of stylish active wear, offers women two distinct cuts so women of all sizes can feel comfortable while pursuing their fitness goals. Make sure to tune in to "The Balancing Act" on July 30th at 7 am (ET/PT) where MODA by Sofia LLC will offer active wear tips as a part of the "A Lifetime of Health and Wellness Makeover?" series.

Just like the four women in the makeover series who are struggling to lose weight and get fit for life, Jentzsch also suffered from years of frustration with her weight and found it difficult to work out in clothes that didn't fit properly for her size. So she created MODA by Sofia LLC featuring two unique cuts of the active wear which are designed to fit more appropriately: PLUSCIOUS for curvy women and SKINNY GIRL for showing off a thinner, more athletic physique.

In the segment, viewers will receive tips and advice on how to better enhance their fitness routines and develop a healthier lifestyle overall. MODA by Sofia has a mission to empower women of all sizes as well as inspire them to take charge of their health and wellness.

"It's great to have MODA by Sofia on 'The Balancing Act' to offer a much-needed solution to our Lifetime viewers who are trying to become more fit and have not been able to find the correct clothing," says Doug Campbell, Founder and Executive VP of Programming for "The Balancing Act".

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About "The Balancing Act" on Lifetime Television
"The Balancing Act", America's premier morning show airs weekday mornings on Lifetime Television at 7:00am (ET/PT). These days the modern woman is trying to balance it all and the mission at "The Balancing Act" is to bring them solutions to help balance life, career, family and most importantly themselves. "The Balancing Act" is a Branded Entertainment show that entertains, educates and engages the viewer.
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