The Balancing Act

"The Balancing Act" On Lifetime TV Talks Flawless Foundation

Press Release
Published: October 08, 2012
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Cover FX Skin Care Take Center Stage on Upcoming Show


Media Contact:
Pam Steele-Unger
O2 Media, Inc.
(954) 691-1102

The Balancing Act Presents: The Key to Healthy and Flawless Beauty With Derek Selby, International Artistry Director of Cover FX

(Pompano Beach, FL - October 5, 2012) Cover FX will introduce their line of healthy foundations that provide full coverage in a global shade palette on Lifetime Television's "The Balancing Act," airing on October 8 and October 29. International Artistry Director, Derek Selby educates and provides tips and techniques on how to build a healthy foundation and find the right shade.

Cover FX has created healthy, innovative beauty products that cover every skin tone and skin type and was developed for even the most sensitive skin. Their formulas contain ingredients rich in antioxidants, vitamins, and essential skin emollients, yet still provide weightless full coverage where you want it. The line is also free of the Inflammatory 5: mineral oil, fragrance, gluten, parabens, and talc.

"I am thrilled and excited to partner with the Balancing Act," says Derek Selby, International Artistry Director. "Cover FX knows that great beauty begins with a great foundation and we want every woman to know that there are healthy makeup options out there in her perfect shade, perfect for her lifestyle and needs, no matter how big or small."

For more information, visit Cover FX in store at Sephora or online at

About Cover FX
Cover FX, headquartered in Toronto, Canada, develops, markets and distributes cosmetic products featuring full-coverage, healthy formulations in a global shade palette. The authority on healthy foundation, Cover FX's range is designed to match every skin tone and be safe for use on even the most sensitive skin. Cover FX products are available at, at leading North American retailers including Sephora, Sephora inside JCPenney, Shoppers Drug Mart, and The Bay; in the UK at Harvey Nichols and House of Fraser; and at and In addition, Cover FX is preferred by professional makeup artists in print, runway and film for the superior coverage and wearability it provides. For further information on Cover FX, please visit

About "The Balancing Act" on Lifetime Television
"The Balancing Act," America's premier morning show airs weekday mornings on Lifetime Television at 7:00am (Et/PT). These days the modern woman is trying to balance it all and the mission at "The Balancing Act," is to bring solutions to them to help them balance life, career, family and most importantly themselves. "The Balancing Act," is a branded entertainment show that entertains, educates and engages the viewer.

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