The Balancing Act

"The Balancing Act" On Lifetime TV Features Oil-Dri Corporation Of America's Cat's Pride® Fresh & Light®.

Press Release
Published: September 11, 2012
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Jaffee will conduct a weight test and clumping test demonstrations to show viewers first hand the benefits of Cat's Pride® Fresh & Light®.

FOR IMMEDIATE RELEASE

Media Contact:
Pam Steele-Unger
O2 Media, Inc.
pamela@o2mediainc.com
(954) 691-1102

"The Balancing Act" on Lifetime TV
Features Oil-Dri Corporation of America's Cat's Pride® Fresh & Light®

(Pompano Beach, FL - September 5, 2012) Oil-Dri Corporation of America will feature its Cat's Pride® Fresh & Light? kitty litter on "The Balancing Act" on Lifetime TV. Make sure to tune in on Tuesday, September 11th at 7 am (ET/PT) as Dan Jaffee, President and CEO, joins the show to talk to viewers about this innovative product.

Cat's Pride® Fresh & Light® is a scoopable clay cat litter blend that was designed to be up to 25% lighter in weight than other leading scoopable litter formulas without compromising performance while providing the same number of uses, based on recommended litter-changing habits (actual number of uses may vary based on individual litter changing habits).

Fresh & Light? is easier to lift, carry and pour, and absorbs odor-causing enzymes on contact, stopping odors before they start, keeping litter boxes fresher, longer. It is also low in dust which means less clean up for cat owners.

During the segment, Jaffee will conduct a weight test and clumping test demonstrations to show viewers first hand the benefits of Cat's Pride® Fresh & Light®

Oil-Dri Corporation of America was established in 1941 and is the world's largest manufacturer of quality cat litters.

To learn more about Cat's Pride® Fresh & Light? please visit their website at www.catspride.com.

About "The Balancing Act" on Lifetime Television
"The Balancing Act", America's premier morning show airs weekday mornings on Lifetime Television at 7:00am (ET/PT). These days the modern woman is trying to balance it all and the mission at "The Balancing Act" is to bring solutions to them to help them balance life, career, family and most importantly themselves. "The Balancing Act" is a Branded Entertainment show that entertains, educates and engages the viewer.
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