The Balancing Act

Shock Absorber U.S. Inc. Featured On "The Balancing Act" On Lifetime TV

Press Release
Published: July 16, 2012
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Shock Absorber joins "A Lifetime of Health and Wellness Makeover?" with sportswomen's essential fitness wear

(Pompano Beach, FL - July 16, 2012) Shock Absorber U.S., makers of workout bras, show off their line of sports bras on "The Balancing Act" on Lifetime Television. Watch "The Balancing Act's" makeover ladies try out Shock Absorber's sports bras on the "A Lifetime of Health and Wellness Makeover"? show here:

Shock Absorbers excel at sports bras because that is all they make. They offer one of the largest ranges of sizes on the market, from 30A to 38H, which provide unparalleled breast support for every type of sports-playing woman.

The ladies of "The Balancing Act" makeover project get fitted for Shock Absorber sports bras, while they are also educated on why it is so important to get the proper fit in a workout bra. The right workout bra can significantly minimize breast movement - by as much as 74% - which can reduce the chances of long-term sagging as women age.

Top athletes including Olympic Gold Medallist, Sally Gunnell, Anna Kournikova, and Jade Johnson have helped develop the Shock Absorber product designs

"We are thrilled to have Shock Absorber as a valued partner on the series. Our makeover ladies have really been introduced to a variety of new and different workouts over time," said Doug Campbell, Founder and Executive VP of Programming for "The Balancing Act," "and Shock Absorber offers them a proper foundation for those workouts for all their activities."

For more information about Shock Absorber sports bras go to

About "The Balancing Act" on Lifetime Television
"The Balancing Act," America's premier morning show, airs weekday mornings on Lifetime Television at 7:00am (ET/PT). These days the modern woman is trying to balance it all and the mission at "The Balancing Act" is to bring solutions to them to help them balance life, career, family, and most importantly themselves. "The Balancing Act" is a Branded Entertainment show that entertains, educates and engages the viewer.

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