The Balancing Act

Alpha Toys LLC Features Alphabeasts On "The Balancing Act" On Lifetime TV

Press Release
Published: August 29, 2012
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FOR IMMEDIATE RELEASE

Media Contact:
Pam Steele-Unger
O2 Media, Inc.
pamela@o2mediainc.com
(954) 691-1102


Alpha Toys LLC Features Alphabeasts on "The Balancing Act" on Lifetime TV

Alphabeasts promote learning through playtime for kids

(Pompano Beach, FL - August 23, 2012) Alpha Toys, LLC, makers of Alphabeasts, will be featured on the popular women's empowerment show "The Balancing Act" on Lifetime Television. Make sure to tune in on Wednesday, August 29th at 7 am (ET/PT) as Kristen Ferguson, co-owner and Shylo Kline, "The Neighbor" appear to introduce Alphabeasts to viewers.

Ferguson demonstrates how Alphabeasts promote learning through playtime. Each colorful, plush character has a unique letter of the alphabet on their body, upper and lower case, and can be combined to spell words and encourage reading. Unlike old fashioned flash cards, children can interact with each other to play games while spelling words, all the while learning while they play.

Also available is a set of ABC books with colorful illustrations of the beasts interacting with words that begin with the necessary letter of the book. The illustrations are playful and invite the young child to learn and discover more.

"Helping young children develop a love of reading and learning is important to all our parent viewers", says Doug Campbell, Founder and Executive VP of Programming for "The Balancing Act." "We're thrilled to have Alpha Toys join us and demonstrate how easy it is to foster that love at an early age."

For more information about Alphabeasts, please visit their website at www.thealphabeasts.com.

About "The Balancing Act" on Lifetime Television
"The Balancing Act," America's premier morning show, airs weekday mornings on Lifetime Television at 7:00am (ET/PT). These days the modern woman is trying to balance it all and the mission at "The Balancing Act" is to bring solutions to them to help them balance life, career, family, and most importantly themselves. "The Balancing Act" is a Branded Entertainment show that entertains, educates and engages the viewer.
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