Silenor By Pernix Therapeutics

A Good Day Starts at Night

Here’s a truth that no one would dispute:  Nothing feels better than getting a good night’s sleep!  But more than 70-million Americans can attest to the fact that getting that 7-8 hours of quality sleep on a regular basis is easier said than done.  The science of how we sleep is a complex study in brain activity involving our neurotransmitters – the chemicals that tell us when to sleep and when to wake up.  Fact is, the vast majority of people don’t have trouble falling asleep; rather, they have trouble STAYING asleep.  Sleep Maintenance Insomnia is by far the most common type of sleep disorder in the U.S.  Sadly, as much as 70% of insomniacs choose sleepless nights without medication, rather than risking potential dependence or side effects of traditional prescription sleep aids.  Watch as renowned Sleep Scientist Heith Durrence PhD, explains a clinically-proven treatment named Silenor, that for the very first time, works to help keep you asleep throughout the night WITHOUT risk of dependency or residual side effects.


The Balancing Act


A Good Day Starts at Night

Do you or someone you love have trouble staying asleep through the night?

Did you sleep like a baby last night? No? You’re not alone.

The fact is, the vast majority of people don’t have trouble falling asleep, they have trouble STAYING asleep.

Sleep Maintenance Insomnia is by far the most common type of sleep disorder in the U.S. Sadly, as much as 70% of insomniacs choose sleepless nights without medication, rather than risking potential dependence or side effects of traditional prescription sleep aids.

Now a breakthrough clinically-proven new treatment lets you sleep like a baby, without risk of dependency or residual side effects –it’s called Silencor.

Why Silenor?

o Silenor works differently than all other prescription or OTC products
o Silenor does not have the side-effects associated with most sleep aids, such as grogginess, hang-over effects, amnesia or unintended sleep behavior, such as sleep driving or eating, and is non-addictive, non-scheduled and does not cause tolerance or withdrawal.
o Silenor helps patients STAY ASLEEP, the most commonly reported type of insomnia.
o There is no generic substitute for Silenor.

You can find more information about Silenor in the full Prescribing Information located at http://silenor.com/pub/download.ashx?key=%2fwECFA%3d%3d

Sweet Dreams!

Make sure to watch the segment that aired on The Balancing Act on Thursday, December 9, 2014 on Lifetime TV with renowned Sleep Scientist Heith Durrence Ph.D as she explains this clinically-proven treatment: http://www.thebalancingact.com/story/5442/pernix_therapeutics-silenor

Silenor is a prescription sleep medicine that is used to treat people with insomnia who have trouble staying asleep.

IMPORTANT SAFETY INFORMATION:
Call your doctor if your insomnia worsens or is not better within 7 to 10 days. This may mean that there is another condition causing your sleep problem.
Be sure that you are able to devote 7 to 8 hours to sleep before being active again. Silenor should be taken within 30 minutes of bedtime. Do not take with alcohol or with other medicines that can make you sleepy. If you are on a monoamine oxidase inhibitor (MAOI) or have taken a MAOI within the past two weeks, you should not take Silenor. You should not take Silenor if you have an eye problem called narrow angle glaucoma that is not being treated, if you have severe urinary retention, or if you are allergic to any of the ingredients in Silenor. You should not drive or operate machinery at night after taking Silenor. Until you know how you will react to Silenor, you should be careful in performing such activities during the day following taking Silenor. Before you take Silenor, tell your doctor if you have a history of depression, mental illness or suicidal thoughts. You should call your doctor right away if after taking Silenor you walk, drive, eat or engage in other activities while asleep. Drowsiness is the most common adverse event observed in clinical trials.
For more information, please see the complete Prescribing Information, including the Medication Guide.
You are encouraged to report negative side effects of prescription drugs to the FDA. Visit http://www.fda.gov/medwatch or call 1-800-FDA-1088.

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The Balancing Act® Talks Holiday Help for Quality Sleep

FOR IMMEDIATE RELEASE

Media Contact:
O2 Media
pamela@o2mediainc.com
(954) 691-1102

The Balancing Act® Talks Holiday Help for High-Tech Gifts, Hot Potato Dish, and Quality Sleep

iRULU® Technologies with host Julie Moran, Simply Potatoes® from Michael Foods, and Pernix Therapeutics’ Silenor® Take Center Stage on December 2 and 9th Shows at 7:30 a.m. on Lifetime

(POMPANO BEACH, Fla. – PR LOG – December 2, 2014) Award-winning morning show The Balancing Act® will feature the hottest names in high-tech holidays gifts, holiday recipes additional show participants here) on the show airing on Tuesday, December 2, 2014 at 7:30 a.m. (ET/PT) on Lifetime®. Tune in as The Balancing Act hosts help jump start the day with lively conversations, recipes, and trusted information to empower a woman’s life. This show will re-air on December 9th on Lifetime.

Don’t miss these featured segments taking center stage on The Balancing Act:

o High-Tech Holiday Gifts – with iRULU® Technologies
Tablet usage among digital device owners is growing by leaps and bounds. And while prices for digital devices have come down, the average tablet purchase continues to cost tablet buyers just under $350. Join host Julie Moran and Director of Marketing, Elizabeth Little from iRULU Technologies, as they demonstrate how viewers can enjoy the lowest high-tech prices without sacrificing high-tech quality with their tablets that refuse to sacrifice quality, speed, reliability or functionality. For more information, please go to: http://www.irulu.com.

“iRULU® knows tablets have made people’s lives more enjoyable and convenient and we want everyone to be able to have one of their very own. We’ve partnered with The Balancing Act to help spread the word there’s an affordable, high quality option. We offer a broad range of fully-featured tablets priced from $50-170, giving you the latest and greatest tablet technology without the big brand price tag,” said Elizabeth Little.

o Holiday Meal Dish – with Simply Potatoes®
With so many things to accomplish each and every day — including work and family – it’s no surprise that many of us simply have little or no time to prepare great tasting meals. Join Simply Potatoes Brand Manager, Gracia Pratt in the Balancing Act kitchen as she whips-up a dish of Cheesy Hashbrowns. Simply Potatoes, in business since the 1950’s, is a line of fresh, never frozen potato products great for hectic schedules found in the refrigerator section. To learn more, please go to: http://www.simplypotatoes.com/recipes/cheesy-hash-browns-recipe/

o “A Good Day Starts at Night” – with Pernix Therapeutics – Silenor®
More than 70 million Americans can attest to the fact that getting that 7-8 hours of quality sleep on a regular basis is easier said than done. The science of how we sleep is a complex study in brain activity involving our neurotransmitters – the chemicals that tell us when to sleep and when to wake up. The vast majority of people don’t have trouble falling asleep; rather, they have trouble STAYING asleep. Sleep Maintenance Insomnia is the most common type of sleep disorder in the U.S. As many as 70% of insomniacs choose sleepless nights without medication, rather than risking potential dependence or side effects of traditional prescription sleep aids. Watch as renowned Sleep Scientist Heith Durrence Ph.D, explains a clinically-proven treatment that for the very first time, works to help keep you asleep throughout the night without risk of dependency or residual side effects. To learn more, please visit: https://www.silenor.com/

About The Balancing Act®
Entering its 7th season, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple – to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings Mon.-Wed. at 7:30 am (ET/PT) and Thursday and Friday at 7:00 a.m. (ET/PT) on Lifetime television. For additional information or to view a segment visit: http://www.thebalancingact.com

For more information regarding O2 Media, Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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