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Gum You Can Swallow

Are you looking for a quick and easy way to satisfy your sweet tooth but don’t want all the fat and cholesterol that chocolate or other candy contains?

Hi-Chew is a fruity and chewy candy that may just be the answer for you and your family. Hi-Chews in their current candy form have been around since the ‘70’s, but many people are now just finding out about them in the U.S.

Their interesting backstory: Hi-Chews origins are from Japan, developed in the 1930’s as an edible gum. But it was considered impolite to take food out of your mouth, so Mr. Morinaga created a chewy candy just like gum but one that could be swallowed, which was more culturally accepted!

Hi-Chews are:

• Gluten-Free
• Use no artificial colors
• Made with Natural Flavors from Fruit Juices and Purees
• Won’t melt like chocoalte
• Has 2 layers of flavor
• Great for active lifestyle – compact size let you grab and go
• Flavor lasts
• Come in flavors from grape, strawberry, peach, apple to mango and much more!

To help their consumers enjoy Hi-Chew and stay active, Morinaga America Co. promotes and sponsors a number of events and activities that are vibrant, exciting and fun. Events range from the X Games in LA to the Belmar Pro Surf Championships in New Jersey. They also sponsor talented people in all types of areas: Graffiti artists, dancers, and musical groups fit well within the active lifestyle Morinaga promotes.

Hi-Chews mouth-watering treats can be found in convenience and grocery stores across the nation.

To find out more, please visit: www.hi-chew.com or facebook.com/hichew

You can catch the segment about Hi-Chews and the many different flavors available on Monday, January 7th and 28th at 7:00 am (ET/PT) on Lifetime TV.