Make Your Mark With A.T. Cross

Give the Signature Gift of Style & Class to Create a Lifetime of Memories

The art of writing is an indelible part of the human experience. Putting pen to paper is what has literally recorded our history. It has created love, inspired emotions, songs, political movements and milestones of historic proportions. Writing instruments are the lifeline of the creative. Even the imprisoned Apostle Paul, when asked what he needed, begged for parchments and pens instead of food or blankets. Since 1846, the most iconic pen maker in America has been a part of our history – A.T. Cross. A.T. Cross designed the so-called Peerless Pen in 1889 and as its name indicates, it remains without peer today. For more than 160 years, whenever history was being made, a Cross pen has been present. From presidents and monarchs to scholars and loved ones, special occasions become such when a Cross pen is there to mark it. Today, A.T. Cross is proud to re-introduce the art and romance of writing with collections for the most masculine, feminine, and technologically-minded writer.


The Balancing Act



The Balancing Act® Talks Creating Memories with Signature Pens

FOR IMMEDIATE RELEASE

Media Contact
O2 Media
Pamela@o2mediainc.com
(954) 691-1102

The Balancing Act® Talks Thinking F.A.S.T. for Strokes, Creating Memories with Signature Pens, Spring Noodle Salad

American Stroke Association, A.T. Cross with Host Julie Moran and Maruchan Take Center Stage on May 7th Show on Lifetime

(POMPANO BEACH, Fla. – PR LOG – May 5, 2015) Award-winning morning show The Balancing Act® will feature American Stroke Association in support of American Stroke Month in May; plus iconic writing instrument brand A.T. Cross on Thursday, May 7th, 2015 at 7:30 a.m. (ET/PT) on Lifetime®. Tune in as The Balancing Act hosts help jump start the day with lively conversations, and trusted information to empower a woman’s life. The encore presentation of this show will air on Thursday, May 14. 2015.

Don’t miss these featured segments taking center stage on The Balancing Act:

• Think F.A.S.T. – A Women’s Guide to Stroke – with American Stroke Association
Strokes strike more woman than breast cancer and they can happen at any age. This year nearly 800,000 Americans will suffer a stroke and 55,000 more women than men will die from one. May is American Stroke Month and in support, The Balancing Act brings viewers expert information. Join Neurologist Ralph Sacco, along with Stroke Survivor Anne Dailey as they discuss the main causes of stroke, how to spot a stroke F.A.S.T. – an acronym that will help those remember what to look for should a stroke occur: F – face drooping, A- arm weakness, S- speech difficulty, and T- time to call 9-1-1. Viewers will also learn about treatment options and the free spot a stroke F.A.S.T. app available for all smart phones. For more information please go to: http://www.strokeassociation.org

• Make Your Mark on Paper or Digital – with A.T. Cross
Putting pen to paper is what has literally recorded our history. The art of writing is an indelible part of the human experience. Since 1846, the most iconic pen maker in America, A.T. Cross has been a part of our history. From presidents and monarchs to scholars and loved ones, special occasions become such when a Cross pen is there to mark it. Join Heidi Gagnon and Ramon Kingsley as they talk about how A.T. Cross is proud to re-introduce the art and romance of writing with collections for the most masculine, feminine, and technologically-minded writer such as the iconic Classic Century and the new, luxurious Cross Peerless Collection. Enjoy learning the illustrious age-old strokes of fountain pen writing. See how A.T. Cross blends design history with 21st Century pen technology with the Stylus and the Tech3+. To learn more, please visit: http://www.cross.com

“Handwriting can, and will, remain an important part of our daily lives,” stated Heidi Gagnon.

• Spring Noodle Salad – with Maruchan Noodles
It’s spring and families are more active and eat lighter. Everyone loves Ramen Noodles, they’re hearty, delicious, and affordable. Maruchan Noodle Bowls can also be used to make oriental pasta salad. Tune in to The Balancing Act’s Everyday Gourmet series for a new spin on Ramen Noodles – and get Chef Chris Paul’s recipe for an oriental spring salad you can make anytime. It’s just one of many great ideas on how to kick your Ramen Noodles up a notch. For more information, please visit: http://www.Maruchan.com

About The Balancing Act®
Entering its 7th season, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple – to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings Monday through Friday at 7:30 am (ET/PT) on Lifetime television. For additional information or to view a segment visit: http://www.thebalancingact.com

For more information regarding O2 Media, Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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