Breast Reconstruction Options By Lifecell

Breast Reconstruction Matters

You’ve survived the diagnosis. You’ve come to terms with the fact that you are going to lose a part of your womanhood. Now you want to feel whole again. Who are you? You’re a Breast Cancer Survivor.
Breast Reconstruction surgery has come a long way since its modern inception in the early 1960s. LifeCell Corporation is at the very center of the latest cutting-edge reconstruction techniques and technologies. Breast cancer patients and their reconstructive surgeons experience certain post-surgical challenges due to mastectomy, radiation and other lifesaving procedures and treatments. Now, those challenges are being met with revolutionary options like AlloDerm® Regenerative Tissue Matrix – the industry leading tissue matrix allows transition into functional tissue, providing surgeons with better structural support for reconstructive surgery. REVOLVE™ System allows surgeons to process large volumes of fat in an efficient manner and to obtain high quality fat graft. Watch as renowned surgeon Dr. Kristina.


The Balancing Act


Know Your Breast Reconstruction Options

Advanced Reconstructive surgical techniques help women feel whole again after cancer

If you’ve endured the emotional and traumatic long road of breast cancer diagnosis and treatment and are now a Breast Cancer survivor, you know how difficult it can be to feel whole again.

The loss of a breast can be a distressing and very personal loss — but there is help on your journey to looking and feeling more beautiful again after cancer.

Breast Reconstruction Diagram

Click to see full size diagram

Breast reconstruction has certainly come a long way over the years. The Balancing Act and LifeCell(TM) bring you the special GO PINK! Episode airing in October to support Breast Cancer Awareness Month and help women learn about breast reconstruction options.

  • Advanced reconstructive surgical techniques mean that women who have breast cancer today have better choices.
  • If you are considering breast reconstruction you should know all your options.
  • The latest technology and techniques can help your plastic surgeon to achieve better outcomes.
    Cancer treatment including mastectomy and radiation can leave a woman with weak or damaged tissue. LifeCell is a leader in developing materials to help plastic surgeons address these challenges during reconstruction procedures:
  • AlloDerm® Regenerative Tissue Matrix. Provides a “scaffold” to help reinforce the breast tissue. By helping to reinforce tissue that was weakened by mastectomy, AlloDerm® Tissue Matrix can help surgeons optimize their surgical outcomes.
  • REVOLVE(TM) System for Fat Grafting. Involves processing and cleaning fat from one area of the body (collected via liposuction) before transferring it to the breasts to increase volume and achieve more natural looking breasts. REVOLVE™ System allows surgeons to process large volumes of fat in an efficient manner and to obtain high quality fat graft, helping patients achieve more natural-looking breasts.

Breast reconstruction after mastectomy is important because it can help to replace what cancer took away. It can help to restore a woman’s self-confidence and self-esteem and help her to feel like a woman again.

“LifeCell is proud to support this program to help educate breast cancer patients about their reconstruction options. Breast reconstruction is the right of every woman. At LifeCell, we are committed to helping women make informed choices in partnership with their surgeon. We are also proud to have supported the Susan G. Komen Foundation, Breast Cancer Awareness (BRA) Day, Pink Ribbon Story Foundation, Pink Lemonade, and Facing Our Risk of Cancer Empowered (FORCE).” – Rich Egan, Director of Marketing, Breast Surgery, LifeCell.

You won’t want to miss this special GO PINK! Edition on The Balancing Act airing on Lifetime TV brought to you by LifeCell on the following dates:

– Wednesday, October 8 at 7:30 am (ET/PT)
– Monday, October 27 at 7:30 am (ET/PT)
– Monday, November 3 at 7:30 am (ET/PT)

For more information, please visit: http://www.lifecell.com or http://www.breastreconstructionmatters.com

 


The Balancing Act® on Lifetime® TV Goes PINK for Breast Cancer in October

FOR IMMEDIATE RELEASE

Contact:
O2 Media
pamela@o2mediainc.com
(954) 691-1102

The Balancing Act® on Lifetime® TV Goes PINK for Breast Cancer in October

Special “GO PINK!” edition airing on October 1st will empower women with information on game changing advances in early tumor detection and post-treatment; GE Healthcare wants us to think differently about our breasts and asks “ARE YOU DENSE?”; LifeCell Corporation advocates for better treatment outcomes with “Know Your Breast Reconstruction Options”

(POMPANO BEACH, Fla. – PR LOG – October 1, 2014) October is Breast Cancer Awareness Month and to show its support, the award-winning show The Balancing Act® is dedicating a special “GO PINK” episode to raise awareness about two critical times – early detection and post-treatment. GE Healthcare and LifeCell Corporation are featured partners in the “GO PINK!” special which first aired on Wednesday, October 1st at 7:30 am (ET/PT) on the Lifetime channel and will re-air on October 8th, October 27th and November 3rd.

The Balancing Act® is proud to partner with GE Healthcare and LifeCell Corporation for the GO PINK! special as both companies are at the center of the latest cutting-edge technologies, and advancements in their respective fields — and share the show’s mission to educate and empower women about their health.

“The Balancing Act recognizes women today want and need to be educated with trusted information in order to make more informed decisions about their health and the health of those she loves. The ground breaking information presented in our GO PINK! Breast Cancer Special will have the power to change the lives of millions of women at both ends of the Breast Cancer journey,” said Meta Circhansky, Director of Programming, The Balancing Act.

GE Healthcare will anchor the show, opening with a discussion about its public awareness campaign, “ARE YOU DENSE?” which asks women if they know their breast density number. Statistics show that 47 percent of women don’t know if they have dense breasts or not.* Dr. Rachael Brem, breast cancer survivor and Radiologist and Director of Breast Imaging and Intervention from George Washington University will explain how if a woman’s breasts are dense, although normal, mammograms may be less effective in detecting cancer, as both cancer and dense tissue show up white on a mammogram — described as trying to find a marshmallow in a cloud.

Having dense breasts increases a women’s likelihood to develop cancer by four to six times**. Brem will describe how the GE Healthcare Invenia ABUS (Automated Breast Ultrasound) technology is the only FDA-approved technology currently available for dense breast screening. The 15 minute semi-automated exam takes comprehensive views of the breast that are easy to compare to a patients prior mammogram. With the ABUS, cancer shows up dark. It’s vital for women to determine whether or not they have dense breasts because of the risk factor.

LifeCell Corporation joins the show to talk about post-surgical challenges women face due to mastectomy and radiation and the improved surgical reconstruction techniques for women who have survived breast cancer. Renowned surgeon Dr. Kristina O’Shaughnessy and one of her breast reconstruction patients discuss what breast cancer patients and their surgeons need to know about new options for breast reconstruction surgery that help a woman feel more beautiful and whole again.

Options like AlloDerm® Regenerative Tissue Matrix – the industry leading tissue matrix transitions into functional tissue, providing surgeons with better structural support for weak tissue in breast reconstructive surgery. Fat Grafting involves taking fat from one area of the body and transferring it to another. REVOLVE™ System allows surgeons to process large volumes of fat in an efficient manner and to obtain high quality fat graft, helping patients achieve natural results.

For more information, please visit: http://www.lifecell.com or http://www.breastreconstructionmatters.com

To learn more, please visit: http://www.AreYouDense.org and http://www3.gehealthcare.com/en/Products/Categories/Ultrasound/somo_v_ABUS_Breast_Imaging/Invenia_ABUS

*According to Working Mother Research Institute
**Boyd, et al, NEJM Jan 2007.

About The Balancing Act® on Lifetime Television
Now in its 7th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple — the show strives to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television, Monday – Wednesday from 7:30 am – 8 am and Thursday and Friday at 7 am – 7:30 am (ET/PT). For additional information or to view a segment visit: http://www.thebalancingact.com

For more information regarding O2 Media’s Branded Entertainment, Product Placement and TV Brand Integration, please go: http://o2mediainc.com/Pages/187/Branded-Entertainment

Join the Conversation!
Like us on Facebook at: https://www.facebook.com/TheBalancingActFans
Follow us on Twitter at: http://twitter.com/balancingacttv
Watch us on YouTube at: http://www.youtube.com/thebalancingact