Food Allergy Awareness With ContentChecked

No More Worrying. Scan with ContentChecked.

Allergies and intolerance to certain foods and drink cost Americans nearly $8 billion a year in health costs. These costs could be drastically reduced with proper technology. Technology being made readily available by ContentChecked Inc. Join that company’s head of Nutrition and Brand Strategy, Moa Turander, as she discusses food allergy awareness and demonstrates how the ContentChecked Smartphone app identifies food allergies in real time. It’s an exciting breakthrough already making the lives of all food allergy sufferers a whole lot better.


The Balancing Act



The Balancing Act® Focuses on Detection, Resources for Food Allergies

FOR IMMEDIATE RELEASE

Media Contact:
O2 Media
pamela@o2mediainc.com
(954) 691-1102

The Balancing Act® Focuses on Detection, Resources for Food Allergies

Kids With Food Allergies, Cyrex Labs and ContentChecked join show as part of special series on November 20th and November 27th Shows on Lifetime

(POMPANO BEACH, Fla. – PR LOG – November 24, 2014) As part of its programming dedicated to help raise awareness and offer resources for kids with food allergies, The Balancing Act® will feature the non-profit organization Kids With Food Allergies, Cyrex Labs and ContentChecked in the show airing on Thursday, November 20 at 7:00 a.m. (ET/PT) on Lifetime®. Tune in as The Balancing Act hosts and their guests discuss this important topic with trusted information to empower a family’s life. This show will re-air on November 27, 2014 at 7:00 a.m. (ET/PT).

Don’t miss these featured segments, part of The Balancing Act’s “Family Ties” programming:

o Navigating Food Allergies During the Holidays – with Kids With Food Allergies
It’s the holiday season and that can be a stressful and tricky time for the six million kids with food allergies and their families. Educating loved ones and friends about your child’s food allergies before holiday events can help keep them safe and happy. Holiday time can be especially isolating if you don’t have a family action plan in place. Celebrating its 10 year anniversary, Kids With Food Allergies, a division of the Asthma and Allergy Foundation of America, is dedicated to supporting families with every aspect of managing a child’s food allergy. Watch as KFA’s Michele Cassalia – herself a mom of a child with food allergies – explains how to successfully navigate the season and create new holiday recipes and traditions. For more information please visit: http://www.kidswithfoodallergies.org

“One in 13 children in America now has a food allergy. Allergic reactions to food can be serious and potentially life-threatening. It is essential for parents and caregivers to learn how to prevent allergic reactions, recognize the symptoms, and be prepared to act quickly should a reaction occur. We are thrilled to be partnering with the Balancing Act to share the latest information on food allergies and how you can keep children safe and healthy,” said Lynda Mitchell, Vice President Asthma and Allergy Foundation of America, Kids With Food Allergies Division

o Gluten’s Relationship to Serious Disease and Early Detection – with Cyrex Labs
Gluten and non-gluten wheat protein reactivity are precursors to a myriad of serious medical issues including autoimmune diabetes, neurological disorders, joint autoimmunity, tissue damage, liver disease and even Alzheimer’s. Today, thanks to Cyrex Laboratories, medical experts like Dr. Chad Larson have new weapons to help identify environmental triggers, gut and brain barrier permeability and biomarkers of autoimmune reactivity better and more accurately than ever. Through the Array blood test panel, experts can better detect these immune reactivities earlier or even before the onset of disease, possibly helping prevent Alzheimer’s. Watch as Dr. Larson explains. http://www.JoinCyrex.com

o Food Allergy Awareness with Today’s Technology – with ContentChecked™
Allergies and intolerance to certain foods and drink cost Americans nearly $8 Billion a year in health costs. These costs could be drastically reduced with proper technology…technology being made readily available by ContentChecked Inc. Join that company’s head of Nutrition and Brand Strategy, Moa Turander, as she demonstrates how the ContentChecked Smartphone app identifies food allergies in real time. It’s an exciting breakthrough already making the lives of all food allergy sufferers a whole lot better. For more information, please go to: http://www.contentchecked.com/

About The Balancing Act®
Entering its 7th season, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple – to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings Mon.-Wed. at 7:30 am (ET/PT) and Thursday and Friday at 7:00 a.m. (ET/PT) on Lifetime television. For additional information or to view a segment visit: http://www.thebalancingact.com

For more information regarding O2 Media, Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

Join the Conversation!
Like us on Facebook at: https://www.facebook.com/TheBalancingActFans
Follow us on Twitter at: http://twitter.com/balancingacttv
Watch us on YouTube at: http://www.youtube.com/thebalancingact