Cleaning With Brillo Erase & Wipe

Brillo® It

Brillo® Erase & Wipe® with Estracell® More Sanitary Sponge is a 2-in-1 cleaning pad designed to easily erase marks and clean all around your home. Because of the unique cell structure of the erasing side, no chemicals are needed, just water. Brillo Erase & Wipe features the Wedge Edge® contour reaching deeper into hard-to-get-to corners and crevices. Each pad is designed to help consumers accomplish different cleaning tasks; to sweep, quick-clean, and to deep-clean hard surfaces. The pads are secured by Brillo’s new innovative Micro-Anchors technology providing easy hands free attachment of refill from dispenser carton and fingertip removal. Sweep & Mop harnesses the power of Estracell sponge technology — independent test results demonstrate that bacteria will not feed and survive on the sponge fibers of Estracell sponge material. Thanks to a unique cell structure, Estracell rinses cleaner and dries faster eliminating the perfect breeding ground for bacterial and fungal growth.

The Balancing Act

The Balancing Act® Supports National Asthma and Allergy Awareness Month With Special “Health Matters” Miniseries Programming


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The Balancing Act® Supports National Asthma and Allergy Awareness Month With Special “Health Matters” Miniseries Programming

Miniseries on raising awareness about allergies and asthma continues on Special Edition of show featuring the Asthma and Allergy Foundation of America, Flax4Life, and Armaly Brands: Brillo® on  May 20th on Lifetime

(POMPANO BEACH, Fla. – PR LOG – May 19, 2015) May is National Asthma and Allergy Awareness Month and award-winning morning show The Balancing Act® has dedicated a 2-part miniseries to raising awareness about allergies and asthma. Tune in for part two featuring the Asthma and Allergy Foundation of America, Flax4Life, and Armaly Brands: Brillo® on Wednesday, May 20 at 7:30 a.m. (ET/PT) on Lifetime® to hear about resources, making a home more asthma & allergy friendly™, healthy gluten-free snacks and the latest in allergy-free cleaning.

Don’t miss these featured segments taking center stage on The Balancing Act:

  • Tips and Resources on Reducing Allergens in the Home – with the Asthma and Allergy Foundation of America (AAFA)

More than 50 percent of people with asthma also have allergies; and both are triggered by allergens and irritants found in the home.  Please join the Asthma and Allergy Foundation of America spokesperson Michele Cassalia as she describes triggers, what household allergens and irritants are, and where both can be found lurking. AAFA, the world’s oldest and largest non-profit asthma and allergy patient advocacy group in the world, can help with its comprehensive website that offers tips and resources on how to reduce allergens when remodeling, furnishing or cleaning your home. The site also lists Certified asthma & allergy friendly™ products so consumers will know what products have been scientifically proven to be more suitable for those with asthma and allergies. To learn more, please visit:

  • Helping Kids and Parents Lessen Food Allergies – with Flax4Life

For kids who are suffering from food allergies, parents are turning to products that are gluten-free. May 2015 is “Kids with Food Allergies” month and The Balancing Act heads to the kitchen with Brand Manager for Flax4Life, Kasondra Shippen to talk about what the top food allergies are, and introduce gluten-free snack products for kids and adults alike. Flax4Life flax-based baked goods like brownies and muffins are completely natural, nut-free, dairy-free, non-GMO, and contain high-amounts of protein, fiber and Omega-3’s, offering cancer-fighting attributes. For more information, please visit:

  • Cleaning Tips from the Kitchen and Beyond – with Armaly Brands: Brillo®

Kitchen sponges are a bacteria breeding ground and can carry 200,000 times the bacteria more than a toilet seat! Join Host Julie Moran and sponge and cleaning expert Eric Phillips, Brand Manager for Armaly Brands: Brillo® as he describes a new way to clean and reduce the bacteria in your kitchen and beyond. Viewers will learn about the difference between the commonly used cellulose sponge and the Brillo® Estracell sponge that is more sanitary and made from non-organic materials where bacteria cannot survive, other Estracell products and sponge cleaning do’s and don’ts. For more information, please go to:

About The Balancing Act®

Entering its 7th season, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple – to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings Monday through Friday at 7:30 am (ET/PT) on Lifetime television. For additional information or to view a segment visit:

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