FOR IMMEDIATE RELEASE
THE BALANCING ACT
BrandStar, Jennifer Giordano
Exclusively on The Balancing Act®
Monday, August 8 at 7:30 a.m. (ET/PT)
The award-winning morning show The Balancing Act® on the Lifetime® Channel will launch the third season of the “Broadway Balances America” series with THE ILLUSIONISTS – LIVE FROM BROADWAY™, presented by Broadway Across America, in a featured segment airing on Monday, August 8 at 7:30 a.m. (ET/PT). This show will re-air on August 15 at 7:30 a.m. (ET/PT) on Lifetime. Check local listings.
Broadway Balances America provides behind-the-scenes access and interviews highlighting shows featured on Broadway Across America’s 2016-2017 Broadway series nationwide – from Boston to Costa Mesa, from Houston to Minneapolis, and everywhere in between. The Balancing Act’s hosts get up close and personal with casts and crews, even experiencing what it’s like to take the show on the road.
In this first segment, Broadway Balances America welcomes THE ILLUSIONISTS – LIVE FROM BROADWAY™ as The Balancing Act’s hosts, Amber Milt and Olga Villaverde, get in on the act and discover what it takes to suspend disbelief for eight performances a week! Viewers will meet “The Trickster”, Jeff Hobson, in studio and witness an illusion that will leave them speechless. Hobson will discuss how a theatrical, Broadway magic spectacular balances a Broadway season.
This mind-blowing spectacular showcases the jaw-dropping talents of seven of the most incredible Illusionists on earth. THE ILLUSIONISTS – LIVE FROM BROADWAYTM has shattered box office records across the globe and dazzles audiences of all ages with a powerful mix of the most outrageous and astonishing acts ever to be seen on stage. This non-stop show is packed with thrilling and sophisticated magic of unprecedented proportions.
To learn more about the Broadway Balances America series, please visit: http://www.broadwaybalancesamerica.com
The John Gore Organization is the leading developer, producer, distributor and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com, and Group Sales Box Office. The company presents shows in 40 cities across North America as well as on Broadway, Off-Broadway, London’s West End, Japan, and China. It has won Tony Awards in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.
Broadway Across America is the foremost presenter of first-class touring productions in North America, operating in 40 markets with over 265,000 subscribers. Presentations include Disney’s The Lion King, Wicked, The Book of Mormon, The Phantom of the Opera and the up-coming Hamilton. Current and past productions include Beautiful, Chicago, Fiddler on the Roof, Finding Neverland, Million Dollar Quartet, Hairspray, On Your Feet, The Producers, School of Rock, Waitress and the 2016 Broadway revival of Cats.
About The Balancing Act
Now in its eighth year, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple – to help today’s modern woman balance it all by bringing her exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show weekday mornings on Lifetime® Television at 7:30 a.m. (ET/PT). For additional information or to view a segment visit http://www.thebalancingact.com.
For more information regarding BrandStar’s Branded Entertainment, Product Placement and TV Brand Integration, please go to http://www.brandstar.com/brandcontent/.