40 Weeks – The Importance of Going Full Term

Why Is 40 Weeks so Important?

The goal of a healthy pregnancy is to deliver a baby at 40 weeks. Preterm birth – a delivery of a baby born

The Balancing Act

The Balancing Act® Dedicates Segment to Preterm Birth Awareness


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The Balancing Act® Dedicates Segment to Preterm Birth Awareness  

Lumara Health™, a division of AMAG Pharmaceuticals Takes Center Stage on the June 12th Show

 on Lifetime® to educate viewers on understanding Preterm birth andrisk  

(POMPANO BEACH, Fla. – June 11, 2015) Award-winning morning show The Balancing Act® will feature a segment on preterm birth awareness and the importance of bringing a pregnancy to full term, or 40 weeks, on Friday, June 12, at 7:30 a.m. (ET/PT) on Lifetime®.  Tune in as The Balancing Act hosts help jump start the day with lively conversations, and trusted information to empower a woman’s life. The encore presentation of this show will air on Friday, June 19, 2015 on Lifetime.

Don’t miss this featured segment taking center stage on The Balancing Act:

  • 40 Weeks – The Importance of Going Full Term – sponsored by Lumara Health™, a division of AMAG Pharmaceuticals

Every week of a pregnancy matters, as the length of pregnancy is one of the most important factors in a newborn’s overall health. The goal of a healthy pregnancy is to deliver a baby at 40 weeks.  Preterm birth – a delivery the goal of a baby born <37 weeks, or 3 weeks prior to the due date – is a public health concern impacting approximately 1 in 9 babies in the U.S. each year.  Join Doctor Aaron Deutsch, a Maternal-Fetal Medicine specialist, and Kate and Lyn, two mothers who’ve experienced delivering their baby preterm. Watch to find out more about this medical condition, risk factors, complications/consequences, the importance of every week leading up to the due date, and the importance of healthcare provider/patient dialogue. For more information about preterm birth, please visit http://www.growthyoucantsee.com.  For more information about Lumara Health, please visit: http://www.lumarahealth.com/.

Also part of this show is the encore presentation of: A Healthy Approach to Cleansing the Body – with Yerba Prima.

About The Balancing Act®

Entering its 7th season, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple – to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings Monday through Friday at 7:30 am (ET/PT) on Lifetime television. For additional information or to view a segment visit: http://www.thebalancingact.com

For more information regarding O2 Media, Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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